ABOUT

About PICONE Studio

PICONE Studio was born from a simple belief: that getting dressed should feeleffortless, and that quality should never go out of style.

Founded by designer Daniella Picone in the lush, coastal beauty of the Northern Rivers,
New South Wales, PICONE Studio is a boutique Australian womenswear label grounded
in a pure love of fashion. It was created to solve a simple need: finding stylish, elegant,
and versatile clothing designed for everyday wear for women who value timeless
elegance over fleeting trends.

TIMELESS ELEGANCE EFFORTLESS STYLE
We believe true fashion shouldn't require compromise. Designed to make women aged 20 to 80 feel confident, comfortable, and beautiful, our collections focus on classic, well-madegarments crafted from high-quality natural fabrics. Every piece is thoughtfully  created from the fabric we choose to the fit we perfect with the intention of being worn, loved, and returned to season after season. Each design shifts seamlessly from relaxed,
everyday moments to the occasions that call for something more.

MINDFUL CRAFTSMANSHIP ETHICAL PARTNERSHIP
As a single mother, Daniella built PICONE Studio on a foundation of intentional living and
conscious fashion. We believe in slow, considered fashion  rather than chasing every
passing trend, we focus on pieces that feel effortlessly refined, made with genuine care for
craftsmanship and the small details that make the real difference in how a garment feels,
fits, and lasts.

Made to Order; We produce only small, limited runs and work primarily on a
made-to-order basis, eliminating excess waste and supporting a sustainable model.

Ethical Production; We proudly partner directly with a family-run business in Bali,
Indonesia. This personal collaboration ensures exceptional quality while actively
supporting their livelihood and wellbeing.

Thank you for supporting a small, independent label and being part of our journey toward
slow, thoughtful fashion. Every piece you choose helps us keep growing, creating, and
bringing considered design into your everyday wardrobe.